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From the manufacturer
Lifelong Complete Dry food for dogs (Chicken & Rice)
Call them your best friend or a family member, we know that they mean the world to you. Your love knows no limits and neither should the way you look after them. Our assortment of nutritious food and tasty treats is made with high quality ingredients and care, helping your pets be at their best. After all, healthy is happy.
Spotlights 
Complete & balanced nutrition
100% complete and balanced nutrition
Carefully formulated
Made without colourants, preservatives and antioxidants
High quality standards
Developed by pet nutritionists and checked by vets
Goodness of Ingredients
Recipe made with tasty fresh & deboned meat
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Customer Reviews
4.3 out of 5 stars
2,397
4.3 out of 5 stars
2,397
4.5 out of 5 stars
2,480
4.5 out of 5 stars
2,480
Price
£14.83£14.83
£14.83£14.83
£12.04£12.04
£12.04£12.04
Energy (per 100 g)
406
406
406
406
Weight (kg)
5
5
3
3
Protein (%)
26
26
26
26
Crude Fibres (%)
3
3
3
3
Fat (%)
16
16
16
16
Inorganic matter (%)
7.5
7.5
7.5
7.5
Breed
Medium & Large
Medium & Large
Small
Small
Why should I feed my pet with pet food instead of homemade diets?
All of our pet foods are complete and specifically formulated by veterinary nutritionists specialized in animal nutrition. Feeding pets with a home-made diet could mean essential nutrients are missing or at the wrong level.
Why should I change the pet food’s type during the stages of my pet´s life?
Our pet food is developed based on the needs of our pets during all their life’s stages. Therefore, the best choice of pet food is the one that fits perfectly to all of their nutritional requirements.
How much food should I give to my pet daily/per meal?
The daily feeding guide is available on-line and on the packaging. It is a guide only and may need to be adjusted depending on age, health status and activity. It is essential to keep your pet within a healthy weight range for the breed.
My pet has been neutered / spayed recently. Should I change my pet’s food type?
Neutered or spayed pets have different nutritional requirements. It is common for them to gain weight. It is essential to keep you pet at a healthy weight range. You may need to reduce the level of food or change to a specially formulated food.
My pet has “a certain illness”. Can he/she still eating the same pet food type?
Our pet food is formulated for healthy animals. If your pet suffers from a specific condition/illness, we recommend you to follow the feeding advice from your veterinary physician.
Could the pet food cause obesity to my pet?
Our pet food is perfectly balanced in energy and nutrients for healthy active pets. If your pet is inactive due to an illness or condition and gains weight, consult with your veterinary surgeon.
My pet doesn’t like the pet food. Is it bad for him/her to eat only treats?
Yes, treats are typically not a ‘complete’ pet food, and could lead to the wrong level of nutrients and weight gain.
How many times a day should I feed my pet?
The general recommendation by vets is to split the daily amount in to several separate meals during the day.
How can I properly change my pet’s food for a different kind?
It is best to make the change to a new type of pet food gradually over a week.
Making a sudden change may upset your pet’s digestive system.
What kind of meat is included in the pet food?
Meat is an essential ingredient in our pet food. All the meats used come from the human food industry and are hygienic and safe. The variety of meat is declared in the composition on the packaging.
Food for adult Dogs: 100% Complete and Balanced Nutrition
# 1 Ingredient is Chicken
Formulated with Fresh Chicken; Meat and Animal Derivative: ca. 30%
Developed by pet nutritionists and checked by veterinarian
Natural prebiotics to support sensitive digestion
Glucosamine & Chondroitin for joint support; Added Taurine for healthy eyes and heart
Biotin, Zinc and Linseed – A natural source for Omega 3 to support healthy Skin and Coat
No artificial flavours, colours or preservatives added;
No added Soya, Barley and Dairy . Tasty recipe with high quality proteins
Store in a cool, dry and dark place. Once opened reseal as tightly as possible
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